Built a new business for CHASE Cellars from the ground up including creating a new brand and guiding all aspects of the marketing and sales
Created, launched and managed Attune Wines, a highly anticipated Pinot Noir brand made by Kenneth Juhasz (the first vintage sold out in three weeks)
Worked with the Marc Mondavi family to rebrand and relaunch their Aloft Howell Mountain Cabernet, crafted by Thomas Rivers Brown
Developed and executed a comprehensive marketing and branding strategy for Caldwell Vineyard; created the super successful Society of Smugglers.
Rebranded B Wise Vineyards with new logo, website and collateral while helping to establish a new tasting room presence in Kenwood
Assisted in the creation and launch of Tyler Florence Wines
Created and executed a new marketing and sales strategy to ensure success and sustainability for Entre Nous made by Philipe Melka
Developed and launched an exclusive wine club and marketing strategy as the consumer-direct sales channel for the imported wines of Folio Fine Wine Partners
Created, launched and managed an innovative and highly successful branding and marketing program for Mollydooker Wines; sold 18,000 case direct in year one
Developed and launched the Departures Magazine Wine Reserve Club for American Express Publishing
Co-created and published SOMMselections wine review publication
Implemented and managed a wine retail program for Vintrust, selling more than $1M in high-end inventory in nine short months
Published 1.5 million catalogs per year and managed the marketing and sales programs, online and in-store, as the Marketing Director for Bounty Hunter Rare Wine & Provisions
A few feathers in our cap...