For more than two decades, we've conspired with leaders of industry to bring exceptional projects to light.
A FEW STAND OUT PROJECTS
HerbaBuena Conscious Cannabis
Founded the award-winning, vertically integrated, conscious cannabis company. The first woman-owned cannabis company in the industry to acquire four vertically integrated commercial licenses in California and successfully exit the business with all farmers, vendors and investors paid.
Set a new quality standard for the industry. Worked with Demeter USA to add cannabis to the list of biodynamic certified crops to ensure purity and provenance.
- Emerald Cup Judge
- Founding Board; Napa Cannabis Assoc.
- Board Member, Mendocino Cannabis Assoc.
Friends & Farmers
Developed a genre-defining, immersive cannabis retail destination in Sonoma County. Designed an 8,400 sf built to suit facility. Unanimously awarded four integrated licenses through a highly competitive merit-based application process.
Creative director, brand strategist, political liaison and project manager with city, architects, engineers, industry partners, lobbyists and other local stakeholders.
Marks the Spot Catering & Events
California (Organic and locally sourced)
Co-founded Napa Valley’s award-winning
catering company with a client list that includes
the 'who's who' of Napa and Sonoma wine country. Reviewed by the New York Times.
“Best Wedding Caterer”
“Best Catering Company, NorCal"
Napa, California (Sustainable vineyard; organic gardens)
A 12-year project, working with the co-owners to develop this family-owned vineyard into one of Napa's most renowned winery projects.
Developed the brand strategy, marketing and communications program, as well as some of wine's most innovative wine clubs (Society of Smugglers) and hospitality experiences, to ensure the company’s sustainability and viability as a multi-generational, direct-to-consumer legacy brand.
Napa, California (Organic vineyard practices)
Rebuilt this fifth-generation legacy winery from the ground up, as a relevant, sustainable and profitable brand for the next generation.
Guided all aspects of revising the brand development, marketing strategy, product portfolio, winemaking program, vineyard management, management team, and the entire hospitality program. Achieved profitability in two years.
Worked with two successful California vintners to provide creative brand direction to launch a barrel-aged spirits company with a first-of-its-kind, direct-to-consumer sales and marketing strategy for bourbon, whisky and tequila.
Sonoma, California (Organic farming)
Worked with three owners (including the CTO of SpaceX) to create, launch and manage this highly anticipated Pinot Noir brand.
The first vintage sold out in three weeks.
Napa, California (Sustainable farming)
Worked with the Marc Mondavi family to rebrand and relaunch their reserve Howell Mountain Cabernet project alongside winemaker Thomas Rivers Brown.
B Wise Vineyards
Sonoma, California (Sustainable farming)
Developed a new brand strategy inclusive of website, wine clubs, tasting room operations,
and hospitality program.
Entre Nous Wines
Napa, California (Biodynamic)
Developed and managed a cohesive marketing, sales and hospitality program for this "cult wine" alongside world-class winemakers Philipe Melka and Julien Fayard, and Barbour Vineyard Management.
Worked alongside Michael Mondavi’s team to
develop the consumer-direct sales channel, wine clubs and extensive partnership network for his exceptional portfolio of imported and local wines.
Developed and managed this innovative and highly successful experiential wine brand, and integrated marketing program for this Aussie Shiraz house.
We broke the mold by selling 18,000 cases of wine direct-to-consumer in the U.S. for the inaugural release.
Developed and managed a highly experiential marketing and sales program, through a beautiful paper catalog, website and the most respected wine bar and retail store in Napa. This location was a catalyst for the redevelopment of downtown Napa.
As part of the management team, we succeeded in becoming the largest fine wine retailer in the US. Published 1.5M catalogs per year.