For more than two decades we've conspired with leaders of industry to bring exceptional projects to light.
HerbaBuena Conscious Cannabis
California (est. 2015)
Founded the award-winning, vertically integrated, conscious cannabis company. The first woman-owned cannabis company in the industry to acquire four vertically integrated commercial licenses in California, and successfully exited the commercial cannabis business. All investors paid.
Worked with Demeter USA to add cannabis to the list of biodynamic certified crops to ensure purity and provenance of this therapeutic plan.
- Emerald Cup Judge
- Founding Board; Napa Cannabis Assoc.
- Board Member, Mendocino Cannabis Assoc.
Friends & Farmers Santa Rosa, CA
Developed a genre-defining immersive cannabis retail destination in Sonoma County. Won four integrated licenses. Creative director and project manager with city, architects, engineers, industry partners, lobbyists and other stakeholders.
Marks the Spot Catering & Events
Co-founded Napa Valley’s award-winning
catering company with a client list that includes
the who's who of Napa and Sonoma wine country. Reviewed by the New York Times.
“Best Wedding Caterer”
“Best Catering Company, NorCal"
Caldwell Vineyard Napa Valley
A 12-year project, working with the co-owners to develop this family-owned vineyard into one of Napa's most renowned winery projects.
Developed the brand strategy, marketing and communications program, as well as innovative wine club, and hospitality experiences to ensure the company’s sustainability and viability as a multi-generational, direct-to-consumer brand. Check out the Society of Smugglers.
Chase Cellars Napa Valley
Rebuilt this fifth-generation legacy winery from the ground up, as a relevant, sustainable and profitable brand for the next generation. Guided all aspects of revising the brand development, marketing strategy, product portfolio, winemaking program, vineyard management, management team, and the entire hospitality program.
Achieved profitability in two years. (Organic.)
Wise Caldwell Distillers California
Worked with two successful California vintners to provide creative brand direction to launch a barrel-aged spirits company with a first-of-its-kind, direct-to-consumer sales and marketing strategy for bourbon, whisky and tequila.
Attune Wines Sonoma Valley
Worked with three owners (including the CTO of SpaceX) to create, launch and manage this highly anticipated Pinot Noir brand. The first vintage sold out in three weeks. (Organic.)
Aloft Wines Napa Valley
Worked with the Marc Mondavi family to rebrand and relaunch reserve Howell Mountain Cabernet project alongside winemaker Thomas Rivers Brown.
B Wise Vineyards Sonoma Valley
Developed a new brand strategy inclusive of website, wine clubs, tasting room operations,
and hospitality program. (Sustainable farming.)
Entre Nous Napa Valley
Developed and managed a cohesive marketing, sales and hospitality program for this "cult wine" alongside world-class winemakers Philipe Melka and Juilian Fayard, and Barbour Vineyard Management. (Biodynamic.)
Folio Fine Wine Partners Napa Valley
Worked alongside Michael Mondavi’s team to
develop the consumer-direct sales channel, wine clubs and extensive partnership network for his exceptional portfolio of imported wines.
A FEW STAND OUT PROJECTS
Mollydooker Wines Australia
Developed and managed this innovative and highly successful experiential wine brand and integrated marketing program for this Aussie Shiraz house. We broke the mold by selling 18,000 cases of wine direct-to-consumer in the United States for the inaugural release.
Developed and managed a highly experiential marketing and sales program, through a beautiful paper catalog, website and the most respected wine bar and retail store in Napa. This location was a catalyst for the redevelopment of downtown Napa.
As part of the management team, we succeeded in becoming the largest fine wine retailer in the US. Published 1.5M catalogs per year.