Selected Projects
Founder, Collaborator & Consultant
Founded the award-winning, vertically integrated, conscious cannabis company, and became the first woman to successfully cash exit the industry.
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Working with Demeter Association USA to add cannabis to the list of biodynamic certified crops, we set a new standard for purity, quality and provenance for the industry. We released the first Certified Biodynamic cannabis in 2018.
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Assisted the CDFA to develop a cannabis appellations program, and helped draft adult-use ordinances in Napa, Sonoma and Mendocino counties.
Formulated a portfolio of botanical elixirs and topicals including Quiver Sensual Pleasure Oil.
This work has been featured in San Francisco Chronicle, Forbes Magazine, The Bohemian, NBC, the Today Show and more...
Founding Board Member
Napa & Mendocino Cannabis Associations
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Emerald Cup
Winner & Judge
Friends & Farmers
Founder
Developed a genre-defining, immersive cannabis retail destination in Sonoma County.
Worked with production, farming, manufacturing specialists and architects to design an 8,400 sf, state-of-the-art "winery for weed" concept integrating cultivation, processing, curated retail, and a world-class hospitality experience, on the forefront of canna-tourism.
Unanimously awarded four integrated licenses through a highly competitive, merit-based application process in Sonoma County.
Project visionary and manager for private investors, political supporters, non-profit leaders, agricultural and development directors, architects, engineers, industry partners, lobbyists and other local stakeholders.​
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Sweet Spot Catering & Events
Co-Founder
Co-founder and marketing director for Napa Valley’s award-winning catering company, with a client list that includes the 'who's who' of Napa and Sonoma wine country.
Reviewed by the New York Times, specializing in both large-scale events and intimate culinary experiences alike.
Awarded
“Best Wedding Caterer, Wine Country"
“Best Catering Company, Northern CA"
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Brand & Marketing Consultant
A 16-year project, working alongside co-owners, John & Joy Caldwell, to develop this 120-acre legacy vineyard into one of Napa's most renowned family-owned winery projects.
Developed the brand strategy, marketing and communications program, and some of wine's most innovative wine clubs and hospitality experiences to ensure the company’s sustainability and viability as a multi-generational, direct-to-consumer legacy brand.
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Recruited 100-point winemaker, Marc Gagnon.
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Launched and managed multiple innovative marketing programs and product lines including the first estate cooperage in the United States, a private barrel program, the Society of Smugglers, Vintner Cruises, award-winning tasting experiences and a Grower Champagne club.
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John F'ing Caldwell, The Wine Smuggler
Documentary film in progress.​​
Business & Marketing Consultant
A five-year project working with the newest owner of this fifth generation vineyard to develop a profitable business from an 11-acre historically significant but undervalued crop.
Developed new brand architecture, from vineyard to bottle, prioritizing the preservation and importance of sustaining this multi-generation, family-owned business and organic, heritage vineyard.
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Recruited Russell Bevan as winemaker, and garnered the Wine Spectator's highest score for Zinfandel.
Guided all aspects of the rebrand, management team recruitment and development, integrated marketing strategy, overhauled product portfolio and pricing, rebuilt the winemaking, vineyard management, and hospitality programs.
Achieved profitability in two years.
Brand & Marketing Consultant
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Provided creative brand direction, business development and marketing direction for the inaugural launch of this barrel-aged spirits company.
Operating on the lunatic fringe of craft spirits, and the only U.S. based barrel cooperage, we launched a first-of-its-kind, direct-to-consumer sales and marketing strategy for bourbon, whisky and tequila.
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Marketing & Product Launch Consultant
Worked with the Marc Mondavi family to rebrand and relaunch their reserve Howell Mountain Cabernet project alongside winemaker Thomas Rivers Brown.​​​
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Marketing Consultant
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Worked alongside Michael Mondavi’s team to
develop the consumer-direct sales channel, wine clubs and extensive partnership network for his exceptional portfolio of imported and local wines.
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Launched the wine portfolio and exclusive wine club for Tyler Florence and other celebrity foodies and chefs.
US Marketing Consultant
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Developed and managed this innovative and highly successful experiential wine brand, and integrated marketing program for this Aussie Shiraz house.
We broke the mold by selling 18,000 cases of wine direct-to-consumer in the U.S. for the inaugural release through a carefully architected, city by city campaign and event program.​​
Bounty Hunter Rare Wine Company
Marketing Director
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Developed and managed a highly experiential marketing and sales program, through a beautiful paper catalog, website and helped design, open and operate the most respected wine bar and retail store in Napa. This location was a catalyst for the redevelopment of downtown Napa.
We worked directly with the who's who of California cult wine to develop new DTC wine programs and succeeded in becoming the largest fine wine retailer in the US. an published 1.5M catalogs per year.
